Week 9 Reading Reflection

Marketing Challenges for Entrepreneurial Ventures

1. I was surprised that very few entrepreneurs actually do market research! I realize that some can be costly or complex, but you ould think that they would make some effort before they begin the risky process of developing a product for market. 
2. I'm not sure exactly what the author means by guerrilla marketing--nonconvential tactics and unorthodox practices, but like what?
3. Question 1: How do you evaluate survey responses when you typically only get answers from people win extreme or vocal opinions? Question 2: How do you handle negative response to social media sites that encourage customer participation?
4. The text says that marketing decisions can often be made entirely with secondary data, but I don't entirely agree. Unless that secondary data is looking for the exact same market segment and discovers the same things as what your product/service is trying to accomplish, it doesn't give a 100% accurate picture because many times its outdated.